1. Turning Down Easy Partnerships
Since opening my factory, I’ve politely declined countless offers to collaborate in every imaginable way. Today, I cut straight to the chase—and said “no” almost immediately!
2. Why We Don’t Slash Prices
Customers often ask, “How come you’re so confident that you never run discounts? Everyone else does.” The truth is: we’re not like everyone else.
3. Chasing Every Shiny Project
I’ve watched many business owners chase one “hot” idea after another—raising money, then outsourcing production, management, and tech—expecting instant returns. They treat investment like a cash-print machine and assume that having funds makes them the boss. In reality, it’s far from simple.
4. My Factory Is My “Second Child”
Shenzhou Shennong Moxa Products Factory is my second child. I pour my heart into every step, personally overseeing quality control and brand integrity. Even when money was tight, I refused partners who mocked my “stubbornness”—holding inventory instead of selling inferior aged moxa. I’d rather produce less than compromise on authenticity. I may earn less, but I sleep soundly, knowing I never traded my principles for profit.
5. The Call That Crossed the Line
Today a woman called from my factory floor, saying, “We have our own boxes and trademarks—just supply us with moxa rolls. We’ll handle the rest!” It felt like she wanted to adopt my child and give it her own surname. I replied, “We already have our own brand and can’t even meet existing demand. You’ll have to produce your own.” She insisted, “It’s easy—you’re the factory!” I was furious. Collaboration isn’t a one-sided favor. So I said again, “Sorry—but we won’t be partnering.”
6. Quality Defines a Brand
Every product I make carries my name and my reputation. I’ve invested years of passion and care—how could I casually hand it over? A brand stands or falls on its quality. If you know nothing about moxibustion, please don’t wade into health products just to make money. Irresponsible shortcuts only lead to fakes—and let down real customers.
7. My “No” Began with Motherhood
For me, the resolve to say “no” began the moment I became a parent. Some things—like the integrity of your work—are simply non-negotiable.