Last night, I suddenly woke up in the middle of the night — I even called out in my sleep.
Why? Who hurt my heart?
Yes, someone did hurt me.
I’ve been following Niuaifang’s Little Chunhua on Douyin for over a year now. I would often make time to check their videos, never missing a single one. I even wrote about them once in my journal — touched by how hardworking, kind, and harmonious their family seemed.
How could they be so pure and genuine? Every time I watched, it felt like my heart was being cleansed.
Recently, I saw them start live-streaming and selling products. I didn’t think much of it — there’s nothing wrong with selling goods, as long as the products are good.
But last night, before bed, I went to look at their videos again, and somehow… something felt different.
I glanced at the comments, and realized: it was all staged.
There was a script behind the scenes.
At first, I refused to believe it. Then I searched for their real names and found earlier videos. That’s when it hit me — the whole “authentic” image was carefully crafted.
The image collapsed.
It got me thinking: are there any influencers left who are truly worth trusting?
It’s painful to realize you’ve been deceived for more than a year. Even in my sleep, I was holding in the frustration — until I cried out, and finally felt some release.
Many people worry about me, telling me: “Ye Haiyan, you should do this, you should do that! Look at those influencers — how successful they are…”
But to live like an actor, for the sake of popularity and fame, will eventually be exposed.
As for me, I just want to live honestly and do things the right way.
Take our moxa factory, for instance. We’ve been operating for more than ten years.
If our moxa wasn’t genuinely aged and authentic, word would’ve spread long ago. Our workers know the quality better than anyone else.
Once you start cheating, it only takes a moment for the truth to get out.
We chose to open our own factory because after traveling everywhere — buying moxa in Qichun, inspecting the production in Henan — we realized: there was no one we could trust.
So we decided: we had to make it ourselves.
This morning, I received three beautiful essays written by customers.
They’re all busy people, and they still found time to share their stories.
Some have been with us for ten years, others less than a year.
One is even an elegant piano teacher.
Real moxa — real healing — is understood by those who truly care.
Traditional healing and slow living — these are what I cherish most now.
I checked the backend data on Taobao today — our sales are almost entirely supported by loyal returning customers.
The industry average repurchase rate is around 20%.
But ours…
(You can imagine the pride.)
Becoming an “influencer”?
After the image collapses, you’re no better than any ordinary person.
Why fake it? Who are you setting up an image for? Isn’t it exhausting?
I’m just me.
I make moxa.
I get tired, I get annoyed, I get angry, I cry — I’m full of flaws.
Today, without a live-stream to run, I finally had some time to do my own thing.
And to roast some chestnuts, too.
Today’s batch turned out just right — soft enough to bite through.