Why Pure Moxa Sticks Win: Quality Over Price in Today’s Moxibustion Market

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I’ve been feeling weak and low-energy, so for the past few days I’ve simply eaten when hungry, slept when tired, and read novels until I lose track of time—no worries, no stress. Today I woke up from a midday nap feeling utterly refreshed! The bruising on my eyelid has vanished, and the marks from the blood-letting cupping at the TianTu and LianQuan points are gone—my body recovers so quickly now. A few more menstrual-cycle detox sessions and I’ll be back to 100%. Next time I must be gentler, though.

To my friends who care—rest assured, all is well!

I read a blog on Alibaba today where a seller said, “I turned down a ¥9 million order because the buyer refused to pay the ¥20 sample shipping fee.” I salute that stance. I’ve been there myself: I offered free samples but insisted the buyer cover postage; they refused, so I asked the samples back. Anyone serious about partnership knows shipping costs are standard. Then someone commented, “The era of ‘the customer is king’ is over!” That line hit me.

Is the customer king? No—the customer is like a parent to the merchant, especially in today’s cutthroat market where supply often outstrips demand. Sellers slash prices to lure buyers. Is price-cutting the only strategy?

On one side, there is overproduction; on the other, strong buyer demand. You’d think it’s a match made in heaven. Yet sellers complain of thin margins and no customers, while buyers complain they can’t find genuine goods. Where’s the breakdown? Product quality.

In our moxibustion chat group I met “Ruosu-jie” years ago. She came to trust me and referred clients who all praised my product quality. Some felt my price was high and didn’t reorder—but everyone agreed the quality was excellent. She said, “When I refer customers to you, I can rest easy. Your integrity honors those who trust you.” Because of Ruosu-jie’s goodwill, I didn’t mind the extra work: I reconfigured my store to allow single-unit sales, and I personally inspect every order before shipping.

While I’m deeply grateful for friends’ and customers’ support, I also uphold my own principles. Here they are:

  1. Genuine value: Honest moxa-stick aging, correct wool ratio—no exaggeration.

  2. No gimmicks: Moxa products are moxa sticks and segments. Sticks offer better value. Fancy packaging only forces a price hike or lower quality—so I keep it simple.

  3. Practical tools: Moxibustion involves smoke and heat; oils blacken boxes over time. Even gold-plated devices get tarnished. Decorative covers still smell like smoke. So I choose functionality, safety, and moxa-economy over flashy looks.

  4. Right proportions: A very high wool ratio or perfect color isn’t necessary. Adequate aging and a proper mix suffice. Over-ratio wastes resources and customers’ money.

  5. Uniform pricing and quality: No haggling. If quality ever slips, I’ll lower my price proactively—never pass off inferior goods as the real thing. If the price bothers you, feel free not to buy. Business may fail, but friendships remain.

I drafted these principles to guide our maturing production and sales processes.

When your product truly stands out, customers won’t act like “kings.” Instead, they’ll champion your business as if it were their own—because genuine goods are so rare, they take pride in finding them.

Invest your energy in perfecting product quality. Earning customers’ trust this way outperforms schmoozing, advertising, or entertaining clients. Sincerity is a treasure.

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